NEW MOON!

Media Language
the genre of the film "new moon" is a dramatic love story, so it is a hybrid genre mixed with drama/romance. the two people in love in this story are a human girl and a vampire boy. you can tell by just that, that this movie is going to contain violence throughout the whole movie mixed with love because humans and vampires are enemies and do not get along. also throughout the whole film trailer, the sound in the trailer is at a very fast pace. this creates excitement and gripps the audience to want to watch more of the trailer or maybe even the movie. also because the sound is fast, it is also very dramatic sound which adds even more tension to the trailer. cross-cutting is used very oftenly in this trailer, maybe even mosrt of the time. this adds lots of excitement because it is going from one scene to the other at a very fast pace, and the music is helping this do so.

Representation Of Genre
In this film it contains; 3 main protagonists, Bella and Edward and the vulturi. bella and edward are madly in love. throughout the whole trailer, the men are seen as the more dominant characters then the women. you can tell this by all the fighting going on is just men, thee are no women fighting. also you can tell by the cameera shots/camera angles that the women are more inferior to men because when the camera angles are showing them, they are looking down at them as if they dont mater or they're not important. the men in this movie are shown as being dominant in many different ways. they are shown as being dominant by the way that they show of there bodies which connotes that they are some type of sex models and that this will grip the womens attention. another example of showing that men are more dominant then women is the way that when Edwartd says to Bella they cannot see each other anymore and dissapeares, and she gets so lonely and misses him so much that she starts taking risks and putting her life at danger by doing dangerous stuuf just tooget a climpse of him, this was called the "adrenaline junkie". this cannotes a message that women are very desperate.

Audience
 i think that this film "new moon" is targetted at teenagers, however i think that this film trailer is targetted mostly at teenage girls. the reason i think this is because teenage boys are more interested in action films which contain, lots of drama at fighting mixed with violence and blood and weaponary instead of watching love films because it will not excite them enough to watch it and they will just get bored. however, on the other hand, women or teenage girls do not like watching violence and all that kind of stuuf because they dont find it exciting, and they would much rather watch a movie full of happinesss and love which will excite them and make them feel happy.

Institutions And Hollywood Values
on one hand i think that this film is a low budget hollywood movie. the reason i think this is because all the characters in this movie were un-known characters before this movie, so this meant that it would not have cost them that much to hire them and get them to act in their movie despite the fact that they are now very popular amongst the public. however, on the other hand it could be seen as a high budget hollywood movie because of all the effects shown in the trailer.