Jason Saab – Media Analysis on an Advertisement
This is an advertisement showing one of the best footballers “Cristiano Ronaldo”. The reason I have chosen this particular advertisement is because it will capture its target audience straight away as it shows a great footballer playing for a great team!
The colours used in this advertisement are black, red, white and yellow. The colours red and black create a “viscous” mood in my opinion. The reason I think this is because the colour red can be used as hatred as well as love, and the colour black symbolises evil and darkness. The colour yellow symbolises “passion” in my opinion because it is a light colour and most “light” colours symbolise happiness and passion. The picture used in this advertisement is very capturing. The reason i think this is because it has one of the best footballers inside it and he is representing one of the greatest teams in Europe.
The size of this advertisement is mainly focused on the footballer himself, so this makes all the other stuff in the advertisements fairly small compared to the size of him. E.g. the football, the stadium and the text. The type of shot that I think is being used in this advertisement is a “close-up”. The reason I think this is because the advertisement is mainly focused on the football star himself and that compared to all the other things in the advertisement Cristiano Ronaldo is fairly larger. The setting in this advertisement is set out with the stadium behind and the football star in front. This shows that the picture is being taken outdoors because the footballer is directly in front of his team’s stadium.
The lighting in this picture creates an atmosphere of passion and dedication”. The reason I think this is because the football star looks very concentrated and dedicated to what he is doing and looks as if he has a goal to achieve for his club. The pose that cristiano ronaldo is in suggests to us that he is not only just kicking a ball around for fun, he is in it to achieve a goal and for glory because this is what he enjoys doing and it’s what he is living for!
