This advert glamourises violence in many different ways. firstly, it has got 50 cent the rapper in it, so straiht away we think of violence because he got shot 9 times. secondly throughout the duration of the advert there is blood on the floor and a dark scary voice speaking in the background so we will straight away think that this is promoting violence. also in the advert it shows 50 cent sitting in a dark room by himself talkin to the camera, and dark is stereotyped in to being violent.
a global company like reebok would promote this type of advert in many ways. the reason i think this is because 50 cent is very popular amongst the music industry and having advertising them would get them lots of views because teenagers are really interested in his music.
I think that the target audience for this particular advertisement is male teenagers. the reason i think this is because 50 cent is very popular amongst the music industry, especially for male teenagers. his music inspires them and they try to be like him which is negative because he is in a world of violence.
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